DBSS: The Merchant of Venice?


Lord Minade was tasked by King Singa in the small kingdom of Venice, to be in charge of distributing food to the ordinary citizens of the kingdom.

Lord Minade used to sell food to the people at $2, although his cost was $1, and told the people that they were actually getting a discount of $1, because the merchants in the market were selling at $3.

Lord Minade then came up with the idea of the DBSS (Do Buy Special Sale), which asked merchants to tender for the food, give it to the highest bidder who can then sell at any price to the people. The reasoning was that it was to meet the rising aspirations of the ordinary people who were better off, for better ‘designed’ food.

About the Author

Leong Sze Hian has served as the president of 4 professional bodies, honorary consul of 2 countries, an alumnus of Harvard University, authored 4 books, quoted over 1500 times in the media , has been a radio talkshow host, a newspaper daily columnist, Wharton Fellow, SEACeM Fellow, columnist for theonlinecitizen and Malaysiakini, executive producer of Ilo Ilo (40 international awards), Hotel Mumbai (associate producer), invited to speak more than 200 times in about 40 countries, CIFA advisory board member, founding advisor to the Financial Planning Associations of 2 countries. He has 3 Masters, 2 Bachelors degrees and 13 professional  qualifications.